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  • Thomas Storteboom

Design Thinking

DESIGN THINKING is such a great way to develop and test ideas for new products, processes, and services. It starts by focusing on the people that your solution needs to work for.

If you are not familiar with it, check out this short overview by IDEO. They are some of the best in the business.

As they point out, real solutions aim for the intersection of Desirability, Feasibility, and Viability. Too often teams aim for just one or two because they already have an idea of what they want to do in mind. Design Thinking can hep break down those preconceived ideas and move a team to better ones.

How are you doing developing new ideas and solutions?


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