Prototyping is such an amazing process. There is SO much you can learn about the product, the process, your assumptions, and best of all: what the CUSTOMER thinks!
I had the pleasure of facilitating customer feedback sessions for Speaking Up Your Game. They had the courage share a prototype of a new product with some of their customers. The feedback they received from these sessions was priceless. Customers really do have some of the best insights and ideas.
If you are willing to listen, it is incredible how much you can learn…
Does your team put an emphasis on prototyping new ideas for feedback? Is all of your feedback coming from people who are going to pay FOR your product or those being paid BY your product?