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Top Questions About Innovation

  • Writer: Thomas Storteboom
    Thomas Storteboom
  • May 5
  • 1 min read

Top questions about innovation that I repeatedly hear:


  • How do we create a culture of innovation?

  • How can we measure if it is successful?

  • Who should own it?

  • What processes do we need to manage it?

  • Do we have the right people and skillsets to do this?

  • How do we balance running today’s business while building tomorrow’s?

  • How should it be resourced?

  • Should we build, buy, or leverage external partners?

  • How do we incorporate AI?

  • How do we sustain it over time?


I am curious what you think about this list.


What do you agree with?  

What do you think is missing?  


What questions do you have about innovation?  

(send me a message or comment below and let's chat about it).



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