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  • Thomas Storteboom

Why Companies Fail to Innovate

Updated: Oct 29, 2021

Interesting perspective from Steve Andriole on how innovating from within an company yields incremental innovation, not disruptive innovation. Internal innovation is usually overseen by individuals who's primary objective is to keep building on the success of the existing business model. By moving innovation outside the company, it frees the innovation team to challenge the existing business model. On the outside, making the radical succeed becomes the primary goal.

Have you evaluated what the motivation is behind your innovation efforts?

Click on the image below to go to the full article.


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