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  • Thomas Storteboom

Culture Lessons from Google

Updated: Oct 29, 2021



Quick reminder of why Google is so great at innovation from vint cerf. Spoiler alert: It is all about the culture. The lessons are below, but it is a short read that can be used as a quick self-check. Have you created a culture that lets innovation thrive?


5 Lessons from Google:

1) Sustained competitive advantage cannot be achieved with technology alone.

2) Measure, make decisions, and be transparent in that process.

3) Don't be afraid of failure.

4) Don't forget that culture is always a work in progress.

5) Stay open.


Click on the image below to read the full Forbes article.






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